DE / EN

Photo Now

a film by Heimo Aga

When photography was invented 200 years ago, it first became a pastime for the wealthy. Kodak’s Brownie made it accessible for the middle class, and hundred years later the first Leica went into production. Today—in the tension field between analog and digital, between AI and instant print, between 35mm film and the iPhone—photography is more diverse and omnipresent than ever: everybody takes pictures. In this documentary, Heimo Aga undertakes a global inventory and tries to get a glimpse of photography’s future. Featuring plenty of actual picture taking, as well as interviews with photographers and key figures from all areas  of the international photo scene and industry, like Peter Coeln, Felix Hoffmann, Regina Anzenberger, Hiromi Tsuchida, François Hébel, Jean-François Leroy, Pierre-Yves Mahé, Annie Boulat, Nick Ut, Eugene Richards, Bruce Gilden, Erwin Wurm, Karin Rehn-Kaufmann, Lois Lammerhuber, VALIE EXPORT, Manfred Baumann and many others (more to follow).

You can check out a regularly updated teaser below, please press "CC" for subtitles in English, German, French, Italian and Japanese.

Austria, ca. 90 minutes  •  in cinemas and TV 2026—stay tuned!